Push?
- Emmission Scandal, pending License Removal, Electric Vehicle Quota, Newcomers from Far East, …
Push?
or Pull?
„The transformation of our industry will be stopped by nothing.“
(Matthias Müller, Press Release Volkswagen, 11.09.2017)
„The erruptions are getting closer, […] nothing will remain as it was.“
(Article „Miba AG: Mit dem Strom“, brand eins 08/2017)
The competition for the remaining demand increases noticeably.
Product Portfolio: What stays, what changes, where is innovation needed?
Core Competency: What distinguishes us, where are we most effective?